Research
Based on user surveys and interviews, our team has gained a deeper understanding of our target users. This research has allowed us to develop user personas to better understand their needs, experiences, behaviours, and goals. We designed our primary persona around full-time parents who sometimes struggle with their children’s transportation when life doesn’t align with …
We conducted primary and secondary research to understand our target audience’s pain points and ensure our app meets their needs. This included two rounds of surveys and three in-depth interviews with a school teacher and mom, an elementary school principal, and a rugby coach. First Round of Survey Results Our initial survey reached 32 parents …
Read more “Understanding Surveys — Key Findings That Will Shape Our App”
As the ride-share market for children continues to grow, understanding our competition is essential for enhancing Relay’s value. Below are some of our key competitors in the industry and how Relay stands out. (During our research, we found that there isn’t a direct competitor in Canada, so most of our competitive analysis is based on …
Initial Concept: RideMate Vancouver, known for being one of the most expensive cities in Canada (second only to Toronto, according to the 2023 Mercer Cost of Living Survey), poses significant financial challenges for low-income residents, particularly in terms of housing and transportation. Many residents are pushed to live in distant suburbs, where daily commutes can …